Market analysis of semi-automatic washing machine

2025-05-16 Visits: 48 +


1. According to China Household Electrical Appliances Association, China has **450-490 million washing machines** in households, with **semi-automatic models accounting for 14.81%**. An estimated **28.88 million units** will be replaced in 2024. Despite the rise of fully automatic washers, semi-automatic models remain popular in rural areas and among elderly users due to **water-saving features and cost-effectiveness**.

2. China’s appliance trade-in policy boosted the washing machine market in 2024, with **Q3 growth reaching 11.5%**. Semi-automatic washers, known for **affordability and low maintenance costs**, became a top choice for low-income households. Local governments (e.g., Shandong, Guangdong) partnered with brands to offer extra subsidies, driving demand

3.China’s washing machine exports grew by **14.2%** in 2024, with strong demand for **semi-automatic models in Southeast Asia and the Middle East**. Africa saw a **20% YoY increase** due to unreliable electricity. Brands like Haier and Midea are expanding in these regions.

4.Brands are launching **smarter, energy-efficient semi-automatic washers**. Midea’s MP100VS808 features a **stainless steel drum + spray rinse tech**, while Royalstar’s XPB80-957PHR uses a **butterfly pulsator** to minimize fabric tangling.

5.Market segmentation drives demand for both **semi-automatic washers** (budget-friendly) and **mini washer-dryers** (e.g., Xiaomi’s 1kg model) targeting urban singles.

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